Resources onMarket Basket Analysis?

By Kardi Teknomo, PhD.

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Software

• Armada data mining tool for Matlab by James Malone
• WEKA Explorer has apriori algorithm (under associate panel)

Books

• Jean-Marc Adamo: Data Mining for Association Rules and Sequential Patterns: Sequential and Parallel Algorithms
• Theophano Mitsa: Temporal Data Mining
• Zhengxin Chen: Intelligent Data Warehousing - From Data Preparation to Data Mining
• Konstantinos Tsiptsis: Data Mining Techniques in CRM: Inside Customer Segmentation
• Tan, Steinbach, and Kumar: Introduction to Data Mining
• Jiawei Han and Micheline Kamber: Data Mining: Concepts and Techniques
• Gordon Linoff: Data Analysis Using SQL and Excel
• Gordon Linoff: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
• Trevor Hastie: The Elements of Statistical Learning: Data Mining, Inference, and Prediction

Tutorials

• Dr. Owen Jones teaching material on Association Rules (Market Basket Analysis)
• Leonardo Auslender presentation on On Analytical Tools for Market Basket (Associations) Analysis
• Kardi Teknomo tutorial on Market Basket Analysis
• Thomas Chittenden YouTube video on MBA
• Ed Ramsden YouTube video on Affinity Analysis
• David Willis information on Market basket analysis
• Noe Gutierrez wrote nice article on Demystifying Market Basket Analysis

Papers

• Cavique, L. (2007), A Scalable Algorithm for the Market Basket Analysis, Journal of Retailing and Consumer Services, Special Issue on Data Mining in Retailing and Consumer Services
• Deck, R. (2005) Market Basket Analysis by Means of a Growing Neural Network, The International Review of Retail, Distribution and Consumer Research, Vol. 15 (2)
• Chen Y.L. et al (2005) Market basket analysis in a multiple store environment, Decision Support Systems, Vol. 40(2)
• Boztu˘g, Y. and Hildebrandt, L. (2005) A Market Basket Analysis Conducted with a Multivariate Logit Model
• Vindevogel, B et al (2004) Why promotion strategies based on market basket analysis do not work
• Cunningham, S.J. and Frank E. (1999) Market basket analysis of library circulation data
  

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Preferable reference for this tutorial is

Teknomo, Kardi (2008) Market Basket Analysis. http://people.revoledu.com/kardi/tutorial/MarketBasket/