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Resources of Market Basket Analysis
Software
- Armada data mining tool for Matlab by James Malone
- WEKA Explorer has apriori algorithm (under associate panel)
- Predictive Model Markup Language (PMML) associative rule
- SQL server : Microsoft Association Algorithm
- IBM WebSphere
Books
- Jean-Marc Adamo: Data Mining for Association Rules and Sequential Patterns: Sequential and Parallel Algorithms
- Theophano Mitsa: Temporal Data Mining
- Zhengxin Chen: Intelligent Data Warehousing - From Data Preparation to Data Mining
- Konstantinos Tsiptsis: Data Mining Techniques in CRM: Inside Customer Segmentation
- Tan, Steinbach, and Kumar : Introduction to Data Mining
- Jiawei Han and Micheline Kamber: Data Mining: Concepts and Techniques
- Gordon Linoff: Data Analysis Using SQL and Excel
- Gordon Linoff: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- Trevor Hastie: The Elements of Statistical Learning: Data Mining, Inference, and Prediction
Tutorials
- Dr. Owen Jones teaching material on Association Rules (Market Basket Analysis)
- Leonardo Auslender presentation on On Analytical Tools for Market Basket (Associations) Analysis
- Kardi Teknomo tutorial on Market Basket Analysis
- Thomas Chittenden YouTube video on MBA
- Ed Ramsden YouTube video on Affinity Analysis
- David Willis information on Market basket analysis
- Noe Gutierrez wrote nice article on Demystifying Market Basket Analysis
Papers
- Cavique, L. (2007), A Scalable Algorithm for the Market Basket Analysis , Journal of Retailing and Consumer Services, Special Issue on Data Mining in Retailing and Consumer Services
- Deck, R. (2005) Market Basket Analysis by Means of a Growing Neural Network , The International Review of Retail, Distribution and Consumer Research, Vol. 15 (2)
- Chen Y.L. et al (2005) Market basket analysis in a multiple store environment , Decision Support Systems, Vol. 40(2)
- Boztu;G, Y. and Hildebrandt, L. (2005) A Market Basket Analysis Conducted with a Multivariate Logit Model
- Vindevogel, B et al (2004) Why promotion strategies based on market basket analysis do not work
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Cunningham, S.J. and Frank E. (1999)
Market basket analysis of library circulation data
Other Resources
- Michael Hahsler Research on Association Rule Mining
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